MMM x H&M: The Pre-Shopping Party or a lesson in self control

Photo of Toronto's Silent Parade, via @H&M's instagram

The world has been anticipating the Martin Maison Margiela collection with H&M for a little while now, and I was ready to participate. I booked 2 days off of work to line up overnight, but to my luck, starting a fashion blog has its perks. Namely, being invited to the pre-shopping party.

Iri-Iri-Iridescent

I've recently become obsessed with goniochromism, oil-slick or all things iridescent. I'm not sure if it started when I saw this H&M sequin skirt (and only did not buy because my butt is simply too bootylicious), or if it was Derick Chetty's Kenzo runners or Amanda Lew Kee's FW 2011 collection. It might have even been the spontaneous Greta Constantine show at WMCFW. Whatever it is, it takes me back to elementary school: snap bracelets, hologram sticker collections and My Little Ponies.   (Update, my sister just reminded me that it was a love of salmon skin, which I thought I could seal in resin and make jewellery out of it. Gross!)

It's season-less, futuristic and fun. Obviously, I've been pinning the crap out of it. 

Welcome to the dark side: 

Lto R: Jil Sander SS2010, ALK FW 2011, Kate Moss in Iridescent film, and Givenchy SS2010, plus Tupac's Coachella appearance, Princess Leia, and this guy. 

Go towards the light with ethereal and opalescent fabrics: 

MMM x H&M

(photo via Fashionologie)

I've never been one to line up for a H&M collaboration, but there's always a first time for everything! I've booked two days off work, one for prep, and one for the day of. I'm almost wishing that I asked for a third day so I can recover from the insane sleepover that will be the Eaton Centre lineup at Yonge and Dundas. Ick!

Many collections have come and gone from H&M, and I'm always amazed at what people will buy because of a label. I don't want to line up for Maison Martin Margiela just because it's super exclusive, or that the designer has only been photographed once (that we know of). I want to put myself through excruciating sleep deprivation because the clothes are amazing. Check out my top 3 picks, of which I am not leaving without at least one of them: